Emma Johnson

I bring together words, imagery, colour, typography and website design that feel cohesive, professional and genuinely reflective of you and your work…

My approach is simple, personal and collaborative — particularly for sole traders, freelancers, small business owners, therapists, facilitators and other heart-led businesses - who want something beautiful without the complexity or cost of a traditional design agency.

I’ve done it lots of times for my own business - and even more for many clients - and it’s one of my favourite parts of the creative process.

But that’s absolutely not true for all of us!

I have spoken to so many people who feel overwhelmed by the thought of having to create an online presence, or design a logo; or are put off by the costs of hiring a design agency or graphic designer. So much so that this design paralysis is stopping them from stepping into their potential and launching the business, product or service they have always wanted to.

Consider this an invitation to create some space around this challenging aspect of running your own business by asking for help that feels both aligned and affordable.

So often, I find that once this side of things is moving, everything else falls into place. Which is why I have worked hard to make this process one that feels possible and achievable for you, whatever stage you are at.

A little about my approach…

I’m a self-taught designer rather than a formally trained graphic designer, and I work primarily with Canva for visual design and Squarespace for websites.

My approach is best suited to individuals and small, heart-led businesses looking for a beautiful, thoughtful and relatively simple online presence. If your project needs complex development, advanced functionality or highly technical design work, I’ll always be honest about that — and happily point you towards a specialist if I think they’d be a better fit.

I’m open about this because what I offer is a little different from working with a traditional graphic designer or design agency. It’s accessible, personal and collaborative, bringing together design, words and a real understanding of your work — without the processes or costs that can come with a traditional agency.

My focus is on really understanding you and your work, and creating something beautiful, thoughtful and authentic that genuinely feels like you.

What this looks like in reality…

ALIGNED

Because I work across your branding, words and website, everything can grow together, creating something that feels cohesive, thoughtful and genuinely like you.

APPROACHABLE

No design jargon, complicated processes or expectation that you already know exactly what you want. I’ll help you make sense of the choices, draw out what feels right, and turn your ideas into something beautiful and clear.

PERSONAL

You’ll work directly with me throughout, with plenty of space for conversation, collaboration and the little tweaks that help everything feel just right.

SIMPLE

I purposefully keep the process simple, intuitive and manageable. This isn’t about lengthy consultations, months and months of work, and numerous iterations. It’s about getting you and your business online, with a website or brand look that works for you.

ACCESSIBLE

I want good design to feel within reach. My prices start at £295 for visual identity and branding and £550 for a website, with packages available if you'd like me to bring everything together. We can also stagger the work in a way that feels manageable for you and your business.

STYLISH

All the above does not mean that you have to compromise on how your website looks or how your visual identity feels. I love making beautiful, stylish, unique websites and logos that feel and look professional. And I will bring this passion to my work with you too.

Want to work with me? Or have questions?

Links to recent work…

Sophieheim.co.uk - brief for a website, content and visual identity that felt calm, soothing and approachable, with muted tones, soft textures and imagery that reflected her work with couples and individuals.

Ritual & Rest - total rebrand for a holistic therapist, with a new logo, company name and identity and website, to reflect her earthy, warm, grounded brand >>

Maxineslapper.co.uk - new website for a therapist and counsellor, with a focus on nature, warmth and soft earthy colours that appealed to both men and women.

Garden of Eadon - logo and website design for a psychotherapist with a varied portfolio of specialisms and approaches, considerable site structure and dropdown work, alongside advice and guidance throughout >>

Womencircles.co.uk - directory for women’s circles, designed and built, including search functions and listings >>

Casa Sophia - simple but beautiful website with availability calendar for holiday home in Portugal, including logo, copy and content, images >>

Rachael Watts - logo, branding, image bank and website, brief was chic, clean, stylistic, monochrome >>

The Wild Circle - women’s circles - designed website, logo and branding >>

Shine - logo and website for postnatal mental health charity, brief was warm, approachable, inspiring, professional >>

A snapshot of my previous work…

COSTS

Visual identity/branding - from £295 (includes fonts, colours, logo, imagery, graphics)

Website design and build – from £550 (design, build, basic SEO, 1/2 pages)

Content writing - from £350 (rewriting, editing bios and website copy)

PACKAGES

SEED — £675
Mini visual identity/branding + light copy editing + 1/2 page website.

ROOT — £825
Fuller visual identity/branding + content writing/editing + 3-4-page website.

BLOOM — £1250 +
Creative and business exploration (one-hour mentorship session) + visual identity + website and bio copywriting + larger 4–6 page website + additional graphics/assets/support.

 Additional costs, just for you to be aware of: 

• Domain purchase £8-16 a year

• Squarespace subscription - £16-20 per month

Timelines & Payment terms

• Payment is 50% upfront, 50% on delivery of the complete and approved website

• Once initial payment is made, content and design prompts will be sent for you to work on before I get started